100-days-of-design

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Day 14 - UX Research - Methodology

Methodology

  • steps you take to conduct your research

Research Methods

  • Primary research - research that you conduct yourself e.g. interviews
  • Secondary research - research that uses information someone else has put together e.g. existing survey or study results
  • Qualitative research - focuses observations on why and how things happen.
  • Quantitative research - focuses on data that can be gathered by counting or measuring

References

  • Google UX Design Certificate Course on Coursera