Day 10 - Empathize

Empathy

• is feeling with people
• isn’t the same as sympathy (feeling sad for)

• Empathize is the first stage of design thinking process
• To empathize:
  • Observe: watch users and their behavior in context of their lives and capture quotes and notes.
  • Engage: interact and interview users
  • Immerse: experience what your users do

References

1.The Power of Empathy - Dr Brené Brown on empathy vs sympathy (2013)
2.d.school Bootcamp Bootleg, 2018