Day 7 - Typography
Photo by Kelly Sikkema on Unsplash
Font
- a collection of letters, numbers, punctuation, and other symbols used to set text content.
Typeface
- also called font family
Serif
- when extra stroke is added to the end of the vertical and horizantal lines of a letterform
- e.g Times New Roman, Georgia
Sans Serif
- without the extra stroke in Serif
- e.g Arial, Helvetica
Meanline
- imaginary line that rests on top of the body of lowercase letters
Baseline
- imaginary line upon which the characters rest
X-height
- space between the baseline and the meanline
Ascender and Descender
- Ascender is the part in the lowercase letters that extends above the x-height
- Descender is the part in the lowercase letters that extends below the x-height
Tracking / Letter Spacing
- spacing between all the characters of a font
- looks pleasant when selected properly
Kerning
- horizontal spacing between two consecutive characters