100-days-of-design

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Day 5 Color Theory - II

Color Temperature

Warm colors

warm colors
_{Photo by Andrew Scarborough on Unsplash}

Warm colors include red, orange, and yellow, and variations of those three colors.
Warm colors seem closer to the viewer

Cool colors

cool colors
_{Photo by Masaaki Komori on Unsplash}

Cool colors include green, blue, and purple, and variations of those three colors.
Cool colors seem farther from the viewer.

Neutral colors

neutral colors
_{Photo by Dan Ritson on Unsplash}

Neutral colors include black, white, gray, tans, and browns
Their meanings and impressions depend upon the colors around them.

Color Models

Subtractive model

CMYK - Cyan, Magenta, Yellow
colors are created through absorbing wavelengths of visible light
Used for print media

Additive model

RGB - Red, Green, Blue
colors are created through light waves that are added together in particular combinations
Used for digital and web media

Terminology

Hue

denotes an object’s color

Shade

when you add black to a particular hue
For example, dark blue

Tint

when you add white to a particular hue
For example, light blue

Tone

when you add gray (both black and white) to a particular hue
For example, pastel blue

Saturation

how hue appears under particular lighting conditions

Chroma

purity of a color
brightness of a color in comparison to white

References